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stuartjdavidson.com http://stuartjdavidson.com/how-to-build-strong-targeted-audiences-in-social-media/ How to Build Strong Targeted Audiences in Social Media I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account. After giving some advice to a business in the events industry recently, and after some initial research on Quora and in my LinkedIn group, I thought I would share my insights and advice on how to build strong targeted audiences within your social media accounts. I would like to begin with some general advice. Social media is all about being social. I hear of many individuals and businesses using third-party software like Twiends or Increasr to increase their number of followers. After asking a few key questions, this ‘fast-track’ approach should be completely ignored… Do you really want a bloated following of meaningless contacts ‘Liking’ your Facebook page or following your Twitter account? Do you really think they will be interested in your products/services and take the time to engage with you, comment on your blog, or even buy from you? Firstly, you must do your homework and identify the kinds of people you want to associate with. What kind of people would be interested in your products and services depending on geography, age, sex, income etc. If you don’t know who your target audience is, how can you locate them? In fact, you want to define your ideal target audience before anything, then build a social media marketing strategy around that group. Typically, a business might be interested in connecting with one or more of the following: existing customers, potential customers, partners, affiliate businesses, industry experts or thought leaders. A short mention should also go to optimising your content to align with your target audiences. You can read a great post by Social Media Today about this. A good place to begin building your followings is with your existing contacts. Your Facebook friends. Your email
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