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How to Write a CV Personal Statement [20 Examples Included]
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How To Write Your Personal Brand Statement With the national unemployment rate hovering around 4.4%, according to the US Bureau of Labor Statistics, there is a war for talent. More than ever before, recruiters and hiring managers are looking for top-level candidates to woo away from their employers. The benchmark for talent recruitment has been set higher, challenging you to rise above employed candidates to gain a competitive edge. To differentiate yourself, you must clearly communicate your unique value offer and launch a personal branding campaign that has a consistent message online and on paper. A critical anchor to a cohesive and high-impact personal brand plan is in the design of a personal brand statement. The Elevator Pitch Compressed For Today's Digital World A personal brand statement is a shorter version of an elevator pitch, and it is on steroids. It communicates the following: 'Go-To' Value + Differentiation Go-To Value: When creating your brand statement, consider the value you will bring to your new employer. Therefore, contemplate the following questions and weave the answers into your brand statement: a. What problem are you going to solve? b. What changes do you see on the horizon in your target industry? Differentiation: How are you unique from other similarly qualified candidates who offer to solve that same problem? a. What are your distinct qualifications? b. Do you offer an exclusive experience? Once you have understood your unique value offer and what that means for your future employer, you can begin to craft your elevator pitch, your value offer summary, and your brand statement. What is the difference between the elevator pitch, the value offer summary, and the brand statement? Elevator pitch: A verbal communication of your qualifications, distinction, and the value it offers employers. Value offer: A written summary that promises ROI to your prospective employer/target audience with a unique selling point. Touching points: experience + qualifications + relevant impact. Personal brand statement: A pithy one to three line tagline that serves to brand you and introduced your Value offer. Think "trademark." How to Calibrate Your Brand Statement To write this personal brand statement, distill down the answers to the questions above to one or three sentences. Distilling is easier than it seems. Determine what part of your value offer can be communicated in person and focus on the critical words that will inspire questions from your target audience and serve as a great conversation starter. It may take several drafts to get it just right. Don't worry about that. You can work on distilling your brand statement after you have honed in on what you'd like to communicate as your unique value offer. Allow me to explain. When I work with my clients, we first develop a unique value offer by brainstorming and compiling a list of the value my client offers. Let's take a look at six value offer bullets my client, and I, came up with: Leading a new vision in Global Learning & Development. Resetting mindsets, tipping the scales through preparedness that supercharges competencies. Transforming cultures through accountability and shared insights. Improving organizational capabilities, beginning at the C-suite table. Simplifying performance management processes and programs. Shedding clarity on issues through key performance indicators. After we worked through identifying the value my client offers, we distilled it down to this brand statement: Global Learning & Development Executive: Multi-Generational Workforce Solutions, Addressing Critical Issues In Today's Workforce Although the brand statement above is concise and cannot touch upon all the bullet points listed before it, it serves to set up a conversation about how and why this leader is a great candidate. My client can then carry a conversation to support his brand statement, guided by his value offer bullets, and communicated verbally with a clear elevator pitch. More Examples of Personal Brand Statements Triple-threat global business growth executive: driving hyper-growth in 20+ markets at the apex of sales, marketing, and operations strategy Value creator: unlocking profit growth opportunities by analyzing from a fresh perspective Business development leader: actualizing business visions through actionable roadmaps, launched with a clear vision and precise execution The above are brand statement examples. Get creative with yours and see what comes up for you. Now, remember that once you set up your brand offer, your resume must support it with experience and accomplishments that align with your tagline and your value offer which is usually replacing the traditional resume summary. How to Use Your Brand Statement This brand statement should be used across your social media bios and on your executive resume. Cultivating a robust digital footprint via your social media presence reinforces your personal brand, helps you gain a competitive advantage, and open more doors to great interviews. Your polished personal brand statement should be an authentic reflection of who you are as a leader since it is your publicly stated personal trademark. Remember that because your brand statement is a succinct 1 to 3-sentence line, you must have a more comprehensively flushed out personal brand presentation in your back pocket so you can elaborate during an interview. In addition, make sure you are offering them a value offer that speaks to your target audience (i.e., the job you are after). Otherwise, you will be attracting the wrong opportunities. If you have questions email us at writer@careersteering.com
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Establishing a brand identity in the 21st century comes with a set of unique challenges. From raging competition in almost every niche to redundancy in values that brands try to deliver, there is a lot you have to deal with during brand establishment. However, a few brand elements, when implemented correctly, can bring immense value to your brand. Brand statement is one of the most important elements for any brand attempting to beat the competition. Here is all you need to know about brand statement and tips on developing one: How Do You Define a Brand Statement? What is a branding statement? A brand statement, generally, are one liner sentences (no more than 1-3) that explain what you can do for your customers. Not only does a brand statement depict your offering but also highlights your unique selling point. According to a survey, influencers tend to collaborate with brands that share the same moral values and promise as they do. [1] A brand statement is a reflection of your brand promise, the skills you bring, your experience and your passion that can add value to your audience’s life. The goal of a brand statement is to clarify your objectives in front of your customers. Moreover, a brand statement has to be short, catchy and succinct to cover the most important brand information. Alternatively, you can call your brand statement as your brand’s “catchphrase”, a “tagline”, or a “slogan”. It means that your professional brand statement shall convey your value and show your brand’s personality correctly. What is the Importance of Having a Solid Brand Statement? A brand statement is anything but a PR slogan. It is devoid of sales-y buzzwords and is dominated by authoritative statements. Before you move on to how to make a statement, it is important to understand its importance. It Helps Your Brand Beat The Competition Since most of your competitors are using branding statements in their own way, a unique branding statement will help you stand out from your competition. An interesting branding promise can help you reinforce your brand’s unique identity, so you can stand out from the crowd. It Helps Your Clients Easily Relate To Your Brand A brand statement helps in sparking your customer’s curiosity. When your customers read your statement, they are better able to see what you can offer. Thus, it sparks their interest in knowing more about your brand. Moreover, over time, your brand statement acts as one of the brand association elements that make your brand memorable. It Acts as Navigational Tool for Your Brand Strategy Since your brand statement is a reflection of your strategic goals and objectives, it acts as a compass for future decision making. As your brand evolves, you can always go back to your branding statement and align your future strategy accordingly. It Helps You Benchmark Your Brand’s Standards Your branding statement is the starting point of building your brand’s relationship with your customers. A strong statement can help you benchmark your brand’s expectations in view of your customers. Thus, your customers and competitors can better understand your offering. This will give you a competitive advantage. What are the Elements of a Strong Branding Statement? Before you understand how to write a personal brand statement, let’s see what elements should be a part of your statement: Brand Foundation: It should reflect your brand’s values and personality. Brand Impact: It should emphasize upon the benefits that your brand will bring for its customers. Cover both the rational emotional benefits. Brand Support: Your branding statement shall reflect how you can deliver the rational benefits. Brand Essence/Promise: It should also reflect the final summary of your brand’s promise for your target customers. How to Develop A Unique Brand Statement in 3 Easy Steps It may seem easy but combining all these brand elements together to create an effective personal brand statement is a humongous challenge. Don’t worry, we have got three easy steps that can help you create a unique personal or leadership brand statement: Step 1: Identify Your USP and Describe It: Your branding promise shall reflect your area of expertise and your understanding of how it is beneficial for your customers. Start by identifying the value your brand will deliver and describe it. For example, if your brand’s focus is experience-driven, then your statement should start like this: “I have X (no. of years) of experience in ____________” Make sure that you carefully pinpoint your niche and your expertise. This will help you define your audience and your offering down to the important detail. Moreover, it will help you grow faster in future. Step 2: Work Out The Middle Section Once your initial section is complete, move on to the middle section of your brand statement. Share your story in the middle of your statement. Discuss what makes you different, which problems you can solve for your customers and what is your take on solving issues. Make your area of service clear to your customers. Tell them who your ideal customers are and which particular industry your brand is serving. Moreover, you can discuss your customer’s perceptions about your brand. You can write no more than 2 or 3 short sentences in the middle of a branding statement. The above example will be changes as: “I have X (no. of years) of experience in content writing for automobiles. I possess a strong marketing background and I help automobile businesses establish a strong presence online. And I can create unique automobile content that will rank your automobile business on top of SERPs.” Step 3: Finish with A Concluding Sentence Finally, it is time to wrap up your branding statement. Write an impactful conclusion to your branding statement. Usually, adding a subtle Call to Action is a great way to conclude your branding statement. Keep in mind that your conclusion will be the top differentiating factor of your statement from your competitors. Read More: What is CTA in Digital Marketing - Find Out its Role in Bringing Conversions Thus, our example will be concluded as: “I have X (no. of years) of experience in content writing for automobiles. I possess a strong marketing background and I help automobile businesses establish a strong presence online. And I can create unique automobile content that will rank your automobile business on top of SERPs. Let’s embark on a journey of outperforming your competitors.’ Useful Tip: Cut the Hassle With AI Brand Statement Writing Assistant Once you have clearly understood the method of writing your branding statement, you can take help from an AI Writing assistant to save time and effort. Simply map your USPs, and your brand promise and write a high-impacting branding statement using AI. Brand Statement - Frequently Asked Questions What is a brand statement example? A brand statement’s best example is the true reflection of the brand promise you make with your potential customers. For example, as a writer, your personal brand statement may look like: “I create unique content to help businesses establish a strong online presence.” What is a brand promise? A brand promise is the depiction of the value or the customers which a company’s customers can receive. It is a reflection of expectations that your potential customers have in terms of benefits they will receive upon interacting with your brand. It is important to deliver your brand promise as best and as frequently as possible to win the trust and loyalty of your customers. Final Word Your branding statement is your top differentiating factor from your competitors. Make sure that your brand has a strong statement to acquire customer’s interest and loyalty. Recommended Read: 11 Brand Voice Tips: Detailed Content Style Guide for Consistent Content Marketing How to Come Up With a Podcast Name That Piques the Interest of Your Viewers References:[1] Influencer’s Brand Values - Statista
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Photographer, Writer, Tom Griggs, Columbia, Mexico, Fine art photographers often teach, marry or are born into wealth, or work in property, being a juror for competitions and grants, being an expat artist, Latin American photography, the fact that english is the prominent language in the art world, gear heads in photography, self-segregation within the photo world, renting vs owning digital cameras, how to take family stories and make them art, using text and image, making personal stories approachable, getting a photobook published, look for the side door instead of standing in line at the front door, see what you can offer people, how to format a competition submission, how to write an artist statement, Juanita Escobar, Hector Abad Faciolince, Álvaro Mutis, F. Holland Day, Photolucida, Prix Pictet, John Szarkowski, Margaret Bourke-White, Paul Kwiatkowski, Mesa Estándar, KWY Editions, Gabriel García Márquez
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![Establishing a brand identity in the 21st century comes with a set of unique challenges. From raging competition in almost every niche to redundancy in values that brands try to deliver, there is a lot you have to deal with during brand establishment. However, a few brand elements, when implemented correctly, can bring immense value to your brand. Brand statement is one of the most important elements for any brand attempting to beat the competition. Here is all you need to know about brand statement and tips on developing one: How Do You Define a Brand Statement? What is a branding statement? A brand statement, generally, are one liner sentences (no more than 1-3) that explain what you can do for your customers. Not only does a brand statement depict your offering but also highlights your unique selling point. According to a survey, influencers tend to collaborate with brands that share the same moral values and promise as they do. [1] A brand statement is a reflection of your brand promise, the skills you bring, your experience and your passion that can add value to your audience’s life. The goal of a brand statement is to clarify your objectives in front of your customers. Moreover, a brand statement has to be short, catchy and succinct to cover the most important brand information. Alternatively, you can call your brand statement as your brand’s “catchphrase”, a “tagline”, or a “slogan”. It means that your professional brand statement shall convey your value and show your brand’s personality correctly. What is the Importance of Having a Solid Brand Statement? A brand statement is anything but a PR slogan. It is devoid of sales-y buzzwords and is dominated by authoritative statements. Before you move on to how to make a statement, it is important to understand its importance. It Helps Your Brand Beat The Competition Since most of your competitors are using branding statements in their own way, a unique branding statement will help you stand out from your competition. An interesting branding promise can help you reinforce your brand’s unique identity, so you can stand out from the crowd. It Helps Your Clients Easily Relate To Your Brand A brand statement helps in sparking your customer’s curiosity. When your customers read your statement, they are better able to see what you can offer. Thus, it sparks their interest in knowing more about your brand. Moreover, over time, your brand statement acts as one of the brand association elements that make your brand memorable. It Acts as Navigational Tool for Your Brand Strategy Since your brand statement is a reflection of your strategic goals and objectives, it acts as a compass for future decision making. As your brand evolves, you can always go back to your branding statement and align your future strategy accordingly. It Helps You Benchmark Your Brand’s Standards Your branding statement is the starting point of building your brand’s relationship with your customers. A strong statement can help you benchmark your brand’s expectations in view of your customers. Thus, your customers and competitors can better understand your offering. This will give you a competitive advantage. What are the Elements of a Strong Branding Statement? Before you understand how to write a personal brand statement, let’s see what elements should be a part of your statement: Brand Foundation: It should reflect your brand’s values and personality. Brand Impact: It should emphasize upon the benefits that your brand will bring for its customers. Cover both the rational emotional benefits. Brand Support: Your branding statement shall reflect how you can deliver the rational benefits. Brand Essence/Promise: It should also reflect the final summary of your brand’s promise for your target customers. How to Develop A Unique Brand Statement in 3 Easy Steps It may seem easy but combining all these brand elements together to create an effective personal brand statement is a humongous challenge. Don’t worry, we have got three easy steps that can help you create a unique personal or leadership brand statement: Step 1: Identify Your USP and Describe It: Your branding promise shall reflect your area of expertise and your understanding of how it is beneficial for your customers. Start by identifying the value your brand will deliver and describe it. For example, if your brand’s focus is experience-driven, then your statement should start like this: “I have X (no. of years) of experience in ____________” Make sure that you carefully pinpoint your niche and your expertise. This will help you define your audience and your offering down to the important detail. Moreover, it will help you grow faster in future. Step 2: Work Out The Middle Section Once your initial section is complete, move on to the middle section of your brand statement. Share your story in the middle of your statement. Discuss what makes you different, which problems you can solve for your customers and what is your take on solving issues. Make your area of service clear to your customers. Tell them who your ideal customers are and which particular industry your brand is serving. Moreover, you can discuss your customer’s perceptions about your brand. You can write no more than 2 or 3 short sentences in the middle of a branding statement. The above example will be changes as: “I have X (no. of years) of experience in content writing for automobiles. I possess a strong marketing background and I help automobile businesses establish a strong presence online. And I can create unique automobile content that will rank your automobile business on top of SERPs.” Step 3: Finish with A Concluding Sentence Finally, it is time to wrap up your branding statement. Write an impactful conclusion to your branding statement. Usually, adding a subtle Call to Action is a great way to conclude your branding statement. Keep in mind that your conclusion will be the top differentiating factor of your statement from your competitors. Read More: What is CTA in Digital Marketing - Find Out its Role in Bringing Conversions Thus, our example will be concluded as: “I have X (no. of years) of experience in content writing for automobiles. I possess a strong marketing background and I help automobile businesses establish a strong presence online. And I can create unique automobile content that will rank your automobile business on top of SERPs. Let’s embark on a journey of outperforming your competitors.’ Useful Tip: Cut the Hassle With AI Brand Statement Writing Assistant Once you have clearly understood the method of writing your branding statement, you can take help from an AI Writing assistant to save time and effort. Simply map your USPs, and your brand promise and write a high-impacting branding statement using AI. Brand Statement - Frequently Asked Questions What is a brand statement example? A brand statement’s best example is the true reflection of the brand promise you make with your potential customers. For example, as a writer, your personal brand statement may look like: “I create unique content to help businesses establish a strong online presence.” What is a brand promise? A brand promise is the depiction of the value or the customers which a company’s customers can receive. It is a reflection of expectations that your potential customers have in terms of benefits they will receive upon interacting with your brand. It is important to deliver your brand promise as best and as frequently as possible to win the trust and loyalty of your customers. Final Word Your branding statement is your top differentiating factor from your competitors. Make sure that your brand has a strong statement to acquire customer’s interest and loyalty. Recommended Read: 11 Brand Voice Tips: Detailed Content Style Guide for Consistent Content Marketing How to Come Up With a Podcast Name That Piques the Interest of Your Viewers References:[1] Influencer’s Brand Values - Statista](https://img.obrazky.cz/?url=6c39b541ec7e8c61&size=2)
